Our Clearing Campaign Results
University clients are just starting to come back to us with feedback and results. In this example, Adlift generated the most enquiries of any non-digital media format used in the campaign.
ADLIFT.
THE MOST EFFECTIVE
MALL MEDIA
MALLS.
DELIVERING HUGE
CONSUMER AUDIENCES
GET NOTICED.
HIGH FOOTFALL AND LONG
DWELL TIME LOCATIONS
STAND OUT.
100% SHARE OF VOICE
AND NO COMPETING BRANDS
Engaging Your Audience
In a busy shopping mall size is important. Lift door advertising reaches your audience in the most prominent locations with unrivalled dwell times in your local shopping mall. Seen by those passing and by those using the lifts, your advertising message reaches a huge number of consumers during their leisure time.
Adlift media space is exclusive – you don’t share space with any other brands which gives you more share of voice and makes for a more effective campaign. Adlift ensures that a marketing budget goes further by reaching the largest number of consumers and engaging your target audience.
Independent research has shown that Adlift consistently achieves the highest unprompted campaign recall scores compared to any mall media format due to the dwell times and visibility.
Advertising In Malls
With an average monthly footfall of over 973,000 our malls provide advertisers with access to a huge number of consumers from a relevant catchment area.
The mall is a great location to showcase your brand. An opportunity to reach your target audience in a premium environment in social groups, with friends or family as they shop, dine and enjoy the increasing leisure facilities in many malls. It’s no surprise the majority of shoppers prefer visiting the mall over the High Street, reaching consumers in a positive frame of mind.
The average visit to a mall lasts one hour, allowing your advertising campaign to be seen repeatedly. With floor plans and knowledge of all malls in our portfolio we can advise you on key locations to maximise exposure to your target audience, from high footfall sites to those in proximity to key stores for your target audience.
LATEST NEWS
Recent Campaigns
A wide range of clients use Adlift so whether you are looking to target teenagers, families, affluent professionals or simply reach a wealth of consumers from your local area we have examples of tactical & long-term campaigns to show how Adlift can benefit your marketing plan.
The Opportunity
Advertising in your local shopping mall reaches your target audience in huge numbers. Adlift ensures that you stand out in this busy venue and that your message is communicated effectively, raising the profile of your brand and engaging consumers from a relevant catchment area.
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We needed to reach the right audiences for the recruitment of 250 roles at our new customer service centre. The opportunity to have our recruitment messaging in high footfall locations in Queensgate Shopping Centre was an area we were keen to explore and we found the Adlift space ideal. The location of the lifts provided optimum opportunity people to see our advertising and to spend time stood in front of them to read the campaign message.
Head of Customer Experience, Addison Lee
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We were incredibly pleased with the stunning and professional execution of the Adlifts we booked for Peugeot. As marketing becomes more of a bidding match in a digital war, it has been refreshing to invest in outdoor media to raise awareness amongst our target market. We look forward to potentially working together again in the future.
Marketing Assistant, Vospers Motorhouse
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Cityspace have enabled us to reach our target market in environments which we wouldn’t normally have access to. Our lift advertisements have given us an opportunity to increase our brand awareness and deliver different marketing campaigns to prospective students in an effective yet subtle way.
Marketing Officer, University of St Mark & St John
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Adlift provided the opportunity to reach our audience in an impactful way. We received fantastic engagement with our advertisement – receiving more direct calls to action than we did through any other non-digital channel used throughout our campaign. The service we received made the set-up simple and trouble-free whilst producing results beyond our expectations.
Marketing Officer, University of Suffolk
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The lift space at Union Square has allowed us to deploy a differentiated and creative marketing solution within a high footfall environment to help stand us apart from our competition. This also allows us to take the brand straight in to the busiest mall in Aberdeen and project ourselves in an engaging manner. CitySpace have presented us great opportunities to do this with a flexible approach.
Sales and Marketing Director, Cala Homes
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We used Adlift in the friary shopping centre for 6-weeks and received over 50 calls for our campaign promoting the new 2-series. The high footfalls in the mall and visibility that Adlift provides are a great combination. We’re building Adlift in to our ongoing plans and intend on using this format to drive dealership enquiries through 2017.
Group Marketing Assistant, Vines BMW
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CitySpace are a pleasure to deal with. We use the Adlifts in malls for Theatre Royal Plymouth who in turn benefit from some great exposure – the Adlift format really stands out in the busy malls. The whole process from start to finish is flexible, efficient and ultimately effective! CitySpace provide a superb all-round service.
Director, Pinpoint Out of Home
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It is a challenge finding premium advertising formats that reach large audiences relevant to BMW & Mini. The high footfalls and affluent mall audience, with the stand-out that Adlift provides, led to us using the format several times this year. Feedback from our dealerships has been very good and the enquiries generated led to us planning several more campaigns.
Group Customer Relationship Manager, Ocean BMW & Mini