MALLS.
YOUR BRAND IN
THE BUSIEST VENUE
All about malls
The mall is the busiest location in the city centre, attracting consumers from a 30 minute drive time catchment area. This makes malls the ideal location for regional advertisers looking to reach the largest possible relevant audience in a cost effective way. Our malls have an average monthly footfall of over 973,000, ensuring your advertising budget is used to reach the largest possible audience.
The combination of retail, leisure and dining facilities under one roof contribute to the fact that 86% of people prefer to visit the mall over the High Street. Key audiences include (but are not limited to) families, teenagers and affluent consumers with disposable income. These audience groups are visiting the mall during their leisure time, when they are with family and friends and are more receptive to advertising messages which are relevant to their lifestyle. A third of consumers view shopping as a “day out” and 73% of people still say they prefer real shops to online.
By concentrating on the top 25% of UK malls, CitySpace provides advertisers with access to busy, premium venues in which to showcase campaigns via proven advertising formats.
What Malls offer you
Mall monthly footfalls are, on average, 6 times the size of the local population. As an example, the population of Plymouth is 250,000 and the monthly footfall of Plymouth mall Drake Circus is 1.5 million.
For advertisers this means there are two key factors to help deliver an effective campaign. Firstly, consumers visit the mall several times each month which increases exposure to your campaign. Secondly, our malls provide access to an audience beyond the population of the city. Consumers travel around 30 minutes to visit the mall and this increases to 45 minutes in some locations. Repeated opportunities to reach a relevant audience results in a more effective advertising campaign and better use of marketing budget.
The average visit to the mall lasts 60 minutes and as shoppers move around the mall our Adlift locations provide repeated opportunities to see your campaign. You can also reach consumers when they are in a spending frame of mind and, with an average spend per visit of £42, these are people with disposable income who enjoy a social day out.
What makes a successful campaign?
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Footfall
Display your campaign in the busiest venue possible. The average monthly footfall of our malls is over 870,000
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Noticeability
Use an effective media format to get your campaign noticed. 1 in 4 visitors to the mall will view an Adlift campaign
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Dwell time
Ensure your target audience have time to take in your message. Dwell time in front of Adlift is 10 seconds on average
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Impact
Your creative needs to be displayed in an effective way. 40% of passing consumers will look at Adlift
About Adlift
With high footfalls and long dwell times, Adlift makes your advertising budget work hard by delivering your campaign to as many of your target audience as possible. Adlift showcases your campaign, engaging consumers and giving time to absorb important information.
The Opportunity
Advertising in your local shopping mall reaches your target audience in huge numbers. Adlift ensures that you stand out in this busy venue and that your message is communicated effectively, raising the profile of your brand and engaging consumers from a relevant catchment area.
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Cityspace have enabled us to reach our target market in environments which we wouldn’t normally have access to. Our lift advertisements have given us an opportunity to increase our brand awareness and deliver different marketing campaigns to prospective students in an effective yet subtle way.
Marketing Officer, University of St Mark & St John
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The lift space at Union Square has allowed us to deploy a differentiated and creative marketing solution within a high footfall environment to help stand us apart from our competition. This also allows us to take the brand straight in to the busiest mall in Aberdeen and project ourselves in an engaging manner. CitySpace have presented us great opportunities to do this with a flexible approach.
Sales and Marketing Director, Cala Homes
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We used Adlift in the friary shopping centre for 6-weeks and received over 50 calls for our campaign promoting the new 2-series. The high footfalls in the mall and visibility that Adlift provides are a great combination. We’re building Adlift in to our ongoing plans and intend on using this format to drive dealership enquiries through 2017.
Group Marketing Assistant, Vines BMW
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CitySpace are a pleasure to deal with. We use the Adlifts in malls for Theatre Royal Plymouth who in turn benefit from some great exposure – the Adlift format really stands out in the busy malls. The whole process from start to finish is flexible, efficient and ultimately effective! CitySpace provide a superb all-round service.
Director, Pinpoint Out of Home
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We needed to reach the right audiences for the recruitment of 250 roles at our new customer service centre. The opportunity to have our recruitment messaging in high footfall locations in Queensgate Shopping Centre was an area we were keen to explore and we found the Adlift space ideal. The location of the lifts provided optimum opportunity people to see our advertising and to spend time stood in front of them to read the campaign message.
Head of Customer Experience, Addison Lee
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It is a challenge finding premium advertising formats that reach large audiences relevant to BMW & Mini. The high footfalls and affluent mall audience, with the stand-out that Adlift provides, led to us using the format several times this year. Feedback from our dealerships has been very good and the enquiries generated led to us planning several more campaigns.
Group Customer Relationship Manager, Ocean BMW & Mini
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We were incredibly pleased with the stunning and professional execution of the Adlifts we booked for Peugeot. As marketing becomes more of a bidding match in a digital war, it has been refreshing to invest in outdoor media to raise awareness amongst our target market. We look forward to potentially working together again in the future.
Marketing Assistant, Vospers Motorhouse
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Adlift provided the opportunity to reach our audience in an impactful way. We received fantastic engagement with our advertisement – receiving more direct calls to action than we did through any other non-digital channel used throughout our campaign. The service we received made the set-up simple and trouble-free whilst producing results beyond our expectations.
Marketing Officer, University of Suffolk