Shopping malls deliver huge footfall figures, one of the reasons 360 Education chose Adlift to promote their clients’ upcoming open day. With a campaign footfall of 2.4 million across just 4 malls, the University of Hertfordshire are reaching a huge audience which is further targeted to their 16-18 age group thanks to the relevant stores and leisure facilities, such as cinemas, in the mall.

A growing number of colleges and universities are using Adlift to promote open days. The mall is often the busiest venue in the city with key fashion and entertainment retailers attracting the 16-19 audience, this is an environment where the target audience spend time with their peers. 86% of shoppers prefer the mall over the high street due to the improved facilities and you can see more insight on this audience here.

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