Adlift & student recruitment
One of several education clients currently using Adlift to promote the university in some of the busiest venues across their catchment area. Middlesex University are reaching a huge audience of school leavers in shopping malls in key towns and cities. Communicating to this audience in a social setting, where they spend time with friends, allows Middlesex University to convey the message when the audience are receptive.
Shopping malls are the hub of any town or city centre. The average footfall across CitySpace malls is over 800,000 per month which allows advertisers to deliver their message where it will be seen by a huge number of people in a clean and uncluttered environment. The Adlift format is proven to be the most effective available within the mall and you can see other college and university examples here.