Our Insights
By investing in state-of-the-art research we can give our clients the assurances that their marketing budget is being used in the most effective way, both in terms of impact and audience reach.
Malls appeal to all age groups but several key audience groups can be defined such as families, affluent spenders, teenagers, young professionals and drivers. You can see examples of campaigns targeting these audiences on our Campaigns page.
Whether visiting the mall as a family or meeting for a coffee with friends, this is a social environment which allows advertisers to reach groups of likeminded people. From engaging a family thinking about what to do at the weekend, to reaching teenagers considering their next steps in education, the mall reaches social groups at key times.
Below you can see how mall footfalls extend beyond the population of the town or city where they are located. Consumer behaviour, spending and visiting patterns are tracked allowing us to use our understanding of the retail market to enhance your campaign. We can also show how consumers engage with Adlift, how long they will spend viewing your campaign and how many will look at it as they pass.
We use independent research in tandem with details of mall footfalls and layouts to ensure that each campaign is planned in a bespoke manner to give the best results possible for your marketing budget.
Mall footfall examples
Reading
Derby
Plymouth
The Audience
The average duration of a visit to the mall is 60 minutes
53% of shoppers are visiting the mall with family
44% of UK shoppers have visited a
shopping centre in the last fortnight
86% of shoppers would rather visit
the mall than the high street
33% of shoppers view a visit to
the mall as a “day out”
73% of people still say they prefer
real shops to online
73% of the audience visiting the mall per 2-weeks is unique
44% of consumers have visited a
shopping mall in the fortnight
The Media Format
What makes a successful campaign?
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Footfall
Display your campaign in the busiest venue possible. The average monthly footfall of our malls is over 870,000
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Noticeability
Use an effective media format to get your campaign noticed. 1 in 4 visitors to the mall will view an Adlift campaign
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Dwell time
Ensure your target audience have time to take in your message. Dwell time in front of Adlift is 10 seconds on average
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Impact
Your creative needs to be displayed in an effective way. 40% of passing consumers will look at Adlift
Our Malls
The mall is the busiest location in the city centre, attracting consumers from a significant catchment area. With an average monthly footfall of over 870,000 our malls are an ideal location for regional advertisers to reach the largest possible relevant audience in a cost effective way.
The Opportunity
Advertising in your local shopping mall reaches your target audience in huge numbers. Adlift ensures that you stand out in this busy venue and that your message is communicated effectively, raising the profile of your brand and engaging consumers from a relevant catchment area.
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We used Adlift in the friary shopping centre for 6-weeks and received over 50 calls for our campaign promoting the new 2-series. The high footfalls in the mall and visibility that Adlift provides are a great combination. We’re building Adlift in to our ongoing plans and intend on using this format to drive dealership enquiries through 2017.
Group Marketing Assistant, Vines BMW
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CitySpace are a pleasure to deal with. We use the Adlifts in malls for Theatre Royal Plymouth who in turn benefit from some great exposure – the Adlift format really stands out in the busy malls. The whole process from start to finish is flexible, efficient and ultimately effective! CitySpace provide a superb all-round service.
Director, Pinpoint Out of Home
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The lift space at Union Square has allowed us to deploy a differentiated and creative marketing solution within a high footfall environment to help stand us apart from our competition. This also allows us to take the brand straight in to the busiest mall in Aberdeen and project ourselves in an engaging manner. CitySpace have presented us great opportunities to do this with a flexible approach.
Sales and Marketing Director, Cala Homes
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We needed to reach the right audiences for the recruitment of 250 roles at our new customer service centre. The opportunity to have our recruitment messaging in high footfall locations in Queensgate Shopping Centre was an area we were keen to explore and we found the Adlift space ideal. The location of the lifts provided optimum opportunity people to see our advertising and to spend time stood in front of them to read the campaign message.
Head of Customer Experience, Addison Lee
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Cityspace have enabled us to reach our target market in environments which we wouldn’t normally have access to. Our lift advertisements have given us an opportunity to increase our brand awareness and deliver different marketing campaigns to prospective students in an effective yet subtle way.
Marketing Officer, University of St Mark & St John
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It is a challenge finding premium advertising formats that reach large audiences relevant to BMW & Mini. The high footfalls and affluent mall audience, with the stand-out that Adlift provides, led to us using the format several times this year. Feedback from our dealerships has been very good and the enquiries generated led to us planning several more campaigns.
Group Customer Relationship Manager, Ocean BMW & Mini
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Adlift provided the opportunity to reach our audience in an impactful way. We received fantastic engagement with our advertisement – receiving more direct calls to action than we did through any other non-digital channel used throughout our campaign. The service we received made the set-up simple and trouble-free whilst producing results beyond our expectations.
Marketing Officer, University of Suffolk
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We were incredibly pleased with the stunning and professional execution of the Adlifts we booked for Peugeot. As marketing becomes more of a bidding match in a digital war, it has been refreshing to invest in outdoor media to raise awareness amongst our target market. We look forward to potentially working together again in the future.
Marketing Assistant, Vospers Motorhouse