CALA Homes North
Dominating the mall environment with their stylish creative, CALA Homes used several lift formats along with a bespoke external branding space to engage shoppers throughout their mall visit. The campaign struck the balance between imagery of the new homes, details of incentives for new customers and retail-themed tag lines to deliver the campaign with relevance to the mall audience.
Client:
CALA Homes North
Campaign:
Aberdeen Composite
Location:
Union Square, Aberdeen
