Theatre Royal Bath, Southgate, Mall, Advertising, Marketing, Media, Audience

Theatre Royal Bath

Accessing an affluent, female-biased audience from a relevant catchment area was key to the Theatre Royal as they promoted the upcoming Calamity Jane production in this busy location. Dual creatives were used to increase visual impact, also a way of delivering more information to the audience in a long dwell time location.

Client:
Theatre Royal Bath

Campaign:
Calamity Jane

Location:
Southgate, Bath

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